Inside the 2017 Grammys: Who Should Have Won According to Social Media

Each year, the Grammys are perhaps just as known for the anger they inspire online in fans who saw their favorite musical artist slighted, as the award show is known for actual musical performances.

In that vein, we ran a Scraawl report on the award show with the hopes of parsing through the Internet’s response to the 2017 Grammy Awards, using social media interactions and engagements as data points in our analysis.

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3 Social Media Takeaways From the Super Bowl LI Data

Whew, what a game. A nail-biter that led into overtime, Super Bowl 51 garnered 111.3 million views on television, according to Variety. But the real traffic was online.

On the day of the NFL championship, there were over a million tweets with the words “Super Bowl.” There were 2.7m tweets about Lady Gaga according to Twitter Trends during her halftime show and as of press time, there were over 3.5 million tweets with the search term “Gaga” in the span of a single day (Sunday morning to Monday morning).

Par for the course– or is it?

When we ran a Twitter report on Scraawl on the hashtag #SB51, we found a few surprising winners through social media data that may not have made a splash on your television but broke out of the social media echo chamber online. Here’s what we learned from the brands that got ahead of the pack:

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Gasparilla 2017: Who Scored the Booty and Who Walked the Plank

Tampa Bay Mayor Bob Buckhorn hands over the keys to a bunch of scurvy dogs.
Tampa Bay Mayor Bob Buckhorn hands over the keys to a bunch of scurvy dogs.

Tampa Bay was recently invaded by pirates during the Gasparilla Pirate Festival, the third largest parade in the nation. In fact, the annual festival brings in an average of $23 million to the Tampa Bay economy. This presents a great opportunity for local businesses to bring in revenue.
I ran a report using the Scraawl analytic platform to discover who took best advantage of Gasparilla 2017 on Twitter. Later in this blog I’ll share insight into what made the top accounts so successful, along with the blunders of those less successful accounts. Let’s start on a high note: here are the top 10 brands that used Twitter effectively during Gasparilla: (more…)

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Storytime: The (Abridged) History of Super Bowl Ads

Ah yes, the Super Bowl. I am surrounded by sports fans who love football, but if you’re anything like me, then the true sport is watching the Super Bowl ads.

A TV spot for marketers might end up costing a whopping $5 million, so stretching out the value of a very expensive TV spot is important. With social media, we’re seeing marketing narratives on multiple platforms, an omni-channel approach that adds to plots or provides easter eggs for further audience entertainment/engagement. For more on how Super Bowl ads have changed since the advent of social media, check out our article here.

Before the game gets started, we’re taking a look back at the days of old, from when there was no such as thing as the Internet to the commercials of today.

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Sidestepping Twitter, Tampa Bay Fitness Brands Go For The Jugular On Instagram.

@tigersworldtampa
@tigersworldtampa

 

In the gym, the saying goes “never skip leg day” and the same could be said about social media. Tampa Bay fitness brands are hulking out on Instagram, while approaching Twitter like a newbie the day after New Year’s. The American Council on Exercise reports that most brands set up social media accounts only to update sporadically, overshare, and neglect engagement with their audience. It seems the industry is confused about how to effectively use Twitter – and it’s hurting their marketing efforts. On the bright side, fitness brands in Tampa Bay are thriving on Instagram. Here are the top 10 fitness brands, and what they can teach you about using Instagram!

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Can You Really Find Local Clients Using Social Media?

scraawl local clientsLocal businesses might offer their products and services globally, but they typically will have built their foundations on acquiring regional customers. If, for example, you run a local marketing company, it is far easier to meet potential clients when they are in close proximity to you. Most businesses do, however, understand the importance of developing a visible online presence. Rather than simply creating a website and hoping customers find you, though, it is possible to uncover your ideal clients on social media. With the right strategy in place, it can be relatively easy to find leads receptive to your offers. (more…)

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Shop Local, Browse Global: How Social Media GeoData Can Drive Your Marketing Strategy

In the vast landscape of the world wide web, what does the term “local” mean for businesses?

Despite its global reach, social media platforms can offer important local geodata for marketers looking to convert online views into in-store transactions. After all, while the percentage of e-commerce sales out of total retail sales is steadily growing, 94% of all sales are still done in-store.

Geotargeted ads are one way of targeting a local demographic, and we have seen a rise in this tactic. In fact, “geotargeted ads sales expected to rise from $12.4 billion in 2016 to $32.4 billion in 2021, says local marketing analyst BIA Kelsey.” Facebook, Twitter, and Instagram are especially popular platforms to run geotargeted campaigns.

But to actually craft your marketing campaign before running the geotargeted ad takes a little bit of research. Find out how Scraawl can give insight into a targeted demographic, using social media to find patterns of interest and behavior.

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