Why Data Analytics is The Core of Modern Industry

big data topThe world of global industry is in the midst of an industrial revolution: Industry 4.0. With the implementation of cyber-physical systems, the times are rapidly changing, and at the center of all this change is data analytics. Analytical data is what’s keeping the pace for these industry leaders. Experts recommend that businesses should invest in data analysis if they want to keep up with their competitors. (more…)

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Part 2: What’s under the hood of your social media analytics tool?

under_the_hood_of_carThis is Part 2 of a two-part blog to help brands and agencies gain a better understanding of how to select an enterprise-level social media analytics tool, and why it is important to go beyond the sales pitch and dig deeper to learn what lies under the hood.  In the first part of this blog, I posed the following four questions that I believe CxO’s should be asking their analytics tool vendors and analytics teams: (more…)

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Scraawl Insights From Dreamforce ’16

dreamforceSalesforce recently wrapped up its annual Dreamforce conference  in San Francisco, and it was a great 4 days of learning, inspiration, and fun! With over 2,000 sessions and thousands of live solutions, Dreamforce brings together thought leaders, industry pioneers, and thousands of professionals from all types of industries for four high-energy days of networking. Naturally, as one of the most powerful social listening tools on the market, we wanted to give you a look at the top hashtags associated with the conference using Scraawl. Overall, we analyzed roughly 100,000 tweets covering the 4 days.  (more…)

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Part 1: What’s under the hood of your social media analytics tool?

under_the_hood_of_carBetween Twitter, Facebook, Instagram, Snapchat, Tumblr, LinkedIn, YouTube, VK, Weibo, Pinterest, Flickr, Medium, and the multitude of other such platforms, social media seems to be “driving” almost everything today – political campaigns, news broadcasting services, sports and entertainment events, brand marketing, customer service, public relations, and brand reputation. Enterprises are investing millions of dollars into improving their social media presence, and are using social media analysis to drive their decisions, manage their brand’s reputation, and assess return on investments.

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Hashtags – A Case Study: How Esurance Broke Out of Its Echo Chamber During Super Bowl Half Time

superbowl-small-blog

Esurance’s half time performance is noteworthy, particularly because it was not a Super Bowl sponsor, nor did it have paid commercial advertisement during the game. What it did do was effectively implement a social media strategy that is worth learning about. Its achievement might not be measurable in dollars yet, but it appears to us at EAG that Esurance broke out of its social media echo chamber, and inserted itself in that of another industry space in social media.

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Word Clouds and Topic Modeling – Are they the same?

smwordcloudWord Clouds have become a powerful visualization tool in many social analytics tools. They are often used to covey what is commonly referred to as the “topics” of discussion in blog posts, documents, social media conversations, etc. A word cloud is essentially a visual representation of the term frequency count of words in the data set, while filtering out commonly used verbs, adjectives, pronouns, etc. A larger visual representation of a particular word, implies that it was used more frequently in the corpus of data being analyzed.  Some tools further classify these words into a predefined set of topics such as technology, music, sports, or politics and present these as topics to a user.

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Identifying Micro-Influencers In Scraawl

micro-influencer-girlIn a recent blog post, Adel de Meyer explored some key strategies and corresponding rationale for crafting a micro-influencer network you can leverage in your social media campaigns. While she made an excellent case for the benefits of using micro-influencers, we wanted to dig a little deeper to examine a few strategies as they apply to the utilization of Scraawl. Specifically, we will explore aspects of identifying and scrubbing potential key influencers. Subsequently, we will look at ways of managing your key influencers to make sure they stay engaged with your brand and avoid controversy. (more…)

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Influencer Marketing: Why It Works and How to Use It

influencer marketing how toInfluencer marketing is a new strategy that harnesses the power of individual people, or of certain types of individuals, rather than convey the message directly to a large audience. This approach relies on the awareness that people trust their peers more than advertising, so it’s more beneficial to spread your message to opinion leaders, who will then promote it to their followers. Understanding and utilizing influencer marketing can be used to help increase your business’s ROI.

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