In the gym, the saying goes “never skip leg day” and the same could be said about social media. Tampa Bay fitness brands are hulking out on Instagram, while approaching Twitter like a newbie the day after New Year’s. The American Council on Exercise reports that most brands set up social media accounts only to update sporadically, overshare, and neglect engagement with their audience. It seems the industry is confused about how to effectively use Twitter – and it’s hurting their marketing efforts. On the bright side, fitness brands in Tampa Bay are thriving on Instagram. Here are the top 10 fitness brands, and what they can teach you about using Instagram!