Inside the 2017 Grammys: Who Should Have Won According to Social Media

Each year, the Grammys are perhaps just as known for the anger they inspire online in fans who saw their favorite musical artist slighted, as the award show is known for actual musical performances.

In that vein, we ran a Scraawl report on the award show with the hopes of parsing through the Internet’s response to the 2017 Grammy Awards, using social media interactions and engagements as data points in our analysis.

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3 Social Media Takeaways From the Super Bowl LI Data

Whew, what a game. A nail-biter that led into overtime, Super Bowl 51 garnered 111.3 million views on television, according to Variety. But the real traffic was online.

On the day of the NFL championship, there were over a million tweets with the words “Super Bowl.” There were 2.7m tweets about Lady Gaga according to Twitter Trends during her halftime show and as of press time, there were over 3.5 million tweets with the search term “Gaga” in the span of a single day (Sunday morning to Monday morning).

Par for the course– or is it?

When we ran a Twitter report on Scraawl on the hashtag #SB51, we found a few surprising winners through social media data that may not have made a splash on your television but broke out of the social media echo chamber online. Here’s what we learned from the brands that got ahead of the pack:

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Gasparilla 2017: Who Scored the Booty and Who Walked the Plank

Tampa Bay Mayor Bob Buckhorn hands over the keys to a bunch of scurvy dogs.
Tampa Bay Mayor Bob Buckhorn hands over the keys to a bunch of scurvy dogs.

Tampa Bay was recently invaded by pirates during the Gasparilla Pirate Festival, the third largest parade in the nation. In fact, the annual festival brings in an average of $23 million to the Tampa Bay economy. This presents a great opportunity for local businesses to bring in revenue.
I ran a report using the Scraawl analytic platform to discover who took best advantage of Gasparilla 2017 on Twitter. Later in this blog I’ll share insight into what made the top accounts so successful, along with the blunders of those less successful accounts. Let’s start on a high note: here are the top 10 brands that used Twitter effectively during Gasparilla: (more…)

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Storytime: The (Abridged) History of Super Bowl Ads

Ah yes, the Super Bowl. I am surrounded by sports fans who love football, but if you’re anything like me, then the true sport is watching the Super Bowl ads.

A TV spot for marketers might end up costing a whopping $5 million, so stretching out the value of a very expensive TV spot is important. With social media, we’re seeing marketing narratives on multiple platforms, an omni-channel approach that adds to plots or provides easter eggs for further audience entertainment/engagement. For more on how Super Bowl ads have changed since the advent of social media, check out our article here.

Before the game gets started, we’re taking a look back at the days of old, from when there was no such as thing as the Internet to the commercials of today.

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