Sales conversions. Reputation management. Lead generation. The reasons are many for using influencer marketing. What is clear is that influencer marketing is growing at an exponential rate, with no signs of a slowdown anytime soon. (more…)
The Super Bowl is half a century old but it’s amazing to see the impact that social media has had in the last few years on the NFL championship.
60 million people joined the conversation on Facebook FB +2.21% worldwide during Super Bowl 50 with 200 million posts, comments and likes, and Twitter TWTR -2.16% reported about 27 million tweets about the Super Bowl. (more…)
In the last few years, marketing on social media platforms and other user-generated content websites have become a central concept of modern business. Most businesses of any size now have at least some social media presence. One platform that too many businesses ignore, however, is YouTube. Google’s massive video platform, far from being useful exclusively for video blogs and tutorial videos, is an excellent marketing platform when used correctly.
Here are the five steps any business can use to create a successful YouTube marketing campaign for their products:
Content will always be the cornerstone of many online marketing strategies whether it’s search engine optimization, social media marketing, email marketing, or paid advertising. None of these strategies will succeed without the development of quality content, which is why every business needs a content marketing plan.
However, in 2016 only around 32 percent of marketers had a documented content strategy, so it’s no surprise that many brands fail to see the positive results a well-planned content strategy can deliver.
The holiday season is a great time to be in business. The opportunity for increased sales, revenue, and brand awareness is huge at this time of year – you just need to know how to put together a successful holiday marketing campaign. By skillfully marketing your business over the holiday season you can bring in new customers, entice old ones to shop with you again, and get your name out into the world all at once. So what are the secrets to effective holiday marketing? (more…)
First there was Black Friday, the unofficial holiday that had dedicated bargain hunters waking up before dawn and standing in line in cold parking lots. Then came Cyber Monday, the day when employees who should have been working were busy shopping for bargains online. For the past few years, however, those two shopping days have been joined by a new entry. (more…)
The biggest shopping day of the year is almost upon us: businesses large and small are busy getting ready. Black Friday was traditionally the day when shopkeepers’ ledgers switched from red to black, and it is still the day when sales are made, customer relationships are cemented and brand awareness is enhanced. (more…)
Building a successful online business isn’t a set-it-and-forget-it activity. You need to constantly be looking for new ways to grow your company. One excellent way to build your online business is to integrate influencers into your growth strategy. Using influencer marketing to grow your company not only extends the reach of your brand, it gives brand ambassadors another opportunity to grow their influence at the same time. (more…)
A good online marketing campaign involves more than search engine optimization. Along with your analytic tools, keyword monitoring offers the chance to increase your visibility and build a broader link profile. Google Alerts and Brand24 are popular tools that businesses use for marketing strategies. Google Alerts serve all sorts of purposes. You can set alerts to track companies, people, products, and topics. You basically set up keywords and phrases that you would like to monitor across the Internet. You will receive alerts every time your specified words come up in online conversations and postings. You can customize the schedule for alerts to suit your campaign needs. (more…)
Where do you go to tune in to the latest news? These days most people turn to their phone or go online, accessing applications that collect a variety of sources from across the web.
These phone or web applications are often based on RSS (Real Simple Syndication) feeds and the applications are called “news aggregators.”
But what if you want more than the news?
With its RSS News Feeds feature, Scraawl gives you more– you can see the topology of the news and then deep dive into analysis. This feature allows you to not only track a subject/keyword but to then refine your search with the latest news, the top feeds associated with the subject, as well as the top words, the top places, and the top languages related to it.
So instead of just reading the news on a subject, you can conduct data-driven analysis on said subject’s impact.
Let’s walk through Scraawl so you too can use it to save time, find relevant content, and have access to more analytics that analyze the feed results you searched for.